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Researcher
Marnik Dekimpe
- Keywords:Economics and applied economics
- Disciplines:Marketing
Affiliations
- Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Nov 2005 → Today
Publications
21 - 30 of 69
- Business cycle research in marketing: A review and research agenda(2018)
Authors: Marnik Dekimpe
Pages: 31 - 58 - Time-series models for short-run and long-run marketing impact(2018)
Authors: Marnik Dekimpe
Pages: 79 - 106 - Marketing research on product-harm crises: A review, managerial implications, and an agenda for future research(2017)
Authors: Kathleen Cleeren, Marnik Dekimpe
Pages: 593 - 615 - Business-cycle research in marketing(2017)
Authors: Marnik Dekimpe
Pages: 361 - 384 - Marketing budget allocation across countries: The role of the international business cycle(2017)
Authors: Marnik Dekimpe
Pages: 792 - 809 - Models for the financial performance effects of marketing(2017)
Authors: Marnik Dekimpe
Pages: 117 - 142 - Global Private Label Convergence: Fact or Fiction?(2016)
Authors: Marnik Dekimpe
Pages: 149 - 151Number of pages: 3 - Let your banner wave? Antecedents and performance implications of retailers’ private-label branding strategies(2016)
Authors: Marnik Dekimpe
Pages: 1 - 19 - The impact of the business cycle on service providers: Insights from international tourism(2016)
Authors: Marnik Dekimpe
Pages: 22 - 38 - Creëert de productie van huismerken door A-merkfabrikanten discounter goodwill?(2015)
Authors: Anne ter Braak, Marnik Dekimpe
Pages: 169 - 185