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Researcher
Bart Larivière
- Disciplines (KU Leuven):Market research, Marketing models
- Disciplines (Ghent University):Marketing
- See also: Bart Larivière (KU Leuven)
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → Today - Department of Marketing, Leuven (Research unit)
Member
From1 Oct 2018 → Today - Department of Innovation, Entrepreneurship and Service Management (Department)
Member
From1 Feb 2010 → 30 Sep 2018 - Department of Marketing (Department)
Member
From13 Aug 2001 → 30 Sep 2011
Projects
1 - 3 of 3
- BRIDGING THE MATERIAL, SOCIAL, AND PSYCHOLOGICAL WORLD BY EXPLORING THE TRANSFORMATIVE POTENTIAL OF SMART PRODUCTS IN HEALTHCARE SERVICE SYSTEMSFrom1 Nov 2022 → TodayFunding: FWO junior postdoctoral fellowship
- Improving the service innovation performance through capability management in service innovation networks: a longitudinal study in the healthcare industryFrom1 Oct 2014 → 1 Oct 2015Funding: BOF - Other initiatives
- Managing Customer Relationships in the Evolving Multichannel EnvironmentFrom1 Jan 2011 → 31 Jul 2016Funding: BOF - Doctoral projects
Publications
31 - 32 of 32
- Linking perceptual and behavioral customer metrics to multiperiod customer profitability - A comprehensive service-profit chain application(2008)
Authors: Bart Larivière
Pages: 3 - 21 - The relationship between customer satisfaction and share of wallet: multichannel customer differences(2008)
Authors: Bart Larivière, B Cooil, L Aksoy, TL Keiningham
Pages: 73 - 74