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Publication

Can Stock-Outs Act as Scarcity Cues? Impact of Scarcity Message Types and Their Disclosure Time on Number of Items Bought in an Online Fashion Setting

Book Contribution - Book Chapter Conference Contribution

Book: Advances in National Brand and Private Label Marketing. Seventh International Conference, 2020

Pages: 30 - 38

ISBN:3030477630

Publication year:2020

VABB Id: c:vabb:504645
Institutional Repository URL: https://lirias.kuleuven.be/3367287
DOI: https://doi.org/10.1007/978-3-030-47764-6_4