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Researcher

Daria NOVIKOVA

Keywords:Economics and applied economics

Disciplines:Consumer behaviour, Marketing not elsewhere classified

Affiliations

Marketing (Research group)
Member
From16 Mar 2018 → 5 Jan 2021
Hasselt University
Marketing & Strategy (Department)
Member
From16 Mar 2018 → 5 Jan 2021
Hasselt University
Faculty of Business Economics (Faculty)
Member
From16 Mar 2018 → 5 Jan 2021
Hasselt University

Publications

1 - 1 of 1

Boosting customer engagement through gamification: A customer engagement marketing approach(2019)
Authors: Sandra STREUKENS, Allard VAN RIEL, Daria NOVIKOVA, Sara LEROI-WERELDS
Pages: 35 - 54
Number of pages: 20

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Contact

Universiteit Hasselt
Gebouw D
Agoralaan
3590 Diepenbeek
Belgium

E-mail: Show email address

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