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Researcher
Laura De Kerpel
- Disciplines:Consumer behaviour, Marketing communications, Advertising, Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → Today - Department of Marketing (Department)
Member
From1 Sep 2017 → 30 Sep 2018
Publications
1 - 4 of 4
- Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions(2021)
Authors: Laura De Kerpel, Anneleen Van Kerckhove, Tina Tessitore
Number of pages: 1 - Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions(2020)
Authors: Laura De Kerpel, Barbara Kobuszewski Volles, Anneleen Van Kerckhove
- Starting with an apology : paving the way to consumer persuasion?
Authors: Laura De Kerpel
Number of pages: 1 - Starting off with an apology : paving the way to consumer persuasion?
Authors: Laura De Kerpel, Tina Tessitore
Number of pages: 1