Projects
Replicative stress resistance modelling and therapeutic targeting in neuroblastoma Ghent University
Stakeholders marketing for online news media. A multi-method research into stakeholder marketing as a strategic framework for news media to build a sustainable business model with its key stakeholders (advertisers and readers). University of Antwerp
DDMS - Datadriven Marketing Strategy - Data-driven and informational privacy in the marketing strategy of Flemish SMEs in the GDPR era AP Hogeschool Antwerpen
Robust and semiparametric estimation of marketing models. KU Leuven
Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness. Ghent University
Everywhere we go we see things. We are surrounded by hundreds of images every day. We encounter them either in 2D, in 3D or even via our own imagery. The visual is a central characteristic in every aspect of our society. It is embedded in advertising, the internet, television, newspapers, billboards, magazines, buildings, t-shirts, shopping cards, social media platforms, etc. It is embodied in each object we make and the same object is ...
Assessment of alternative models of regulation of alcohol marketing in Belgium Ghent University
Considering alcohol marketing as one possible determinant of alcohol consumption and alcohol-related harm, regulation of alcohol marketing in an important policy tool to protect (young) people against exposure to alcohol advertising or marketing and subsequent alcohol use. Even though Belgium has been a valuable partner in monitoring the existing alcohol marketing regulations in Europe, the general objective of our study is to contribute to ...
Sparse and robust estimation of vector autoregressive models with applications in marketing and economics. KU Leuven
Nowadays, a large amount of data is available in nearly every area of science and business. Information is typically collected in data sets where the different variables are contained in the columns of the data set and the measurements on each variable are contained in the rows. Our interest mainly lies in settings where these measurements are collected over time. Such data sets are said to contain time series in their columns. A time series ...