The backfire effect of product assortment structure and size on consumersU+2019 healthy grocery choices Ghent University
Public policy makers and marketers put a lot of effort into stimulating healthy food choices. At the
same time stores are continuously changing by adapting the sequence of products and by offering
bigger assortment sizes. This project looks at whether these in-store interventions might affect
consumers' healthy and unhealthy food choices. We investigate whether the retail trend to position
more healthy food assortments ...