< Back to previous page
Cross-cultural research in cross-border regions : verbal and non-verbal professional communication Method and Survey Design
Journal Contribution - Journal Article
Cultural understanding, next to language competence, is critical for effective (international) communication. As nations are not necessarily homogeneous in terms of cultural characteristics, it is recommended to shift the (cross-) cultural research focus from nations to smaller units. The authors explain how a selection was made from 11 cultural dimensions, based on extensive literature research, in order to enable a cross-cultural research in a cross-border region; in this case a Euregion.
Journal: Revue internationale d'études en langues modernes appliquées = International Review of Studies in Applied Modern Languages
Pages: 119 - 128
Keywords:cross-cultural research, cultural dimensions, business communication, cross-border region