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Publication

What experience unfolds between the senses? Crossmodal correspondences in a retail context.

Book - Dissertation

Number of pages: 559

Publication year:2018

Keywords:crossmodal correspondences, sensory marketing, retail marketing, retail design, sensory congruency, crossmodal congruency, CMCI

Handle: http://hdl.handle.net/1942/27592

Accessibility:Embargoed