The effect of presentation perspectives in food pictures on (un)healthy food consumption.

Food pictures are omnipresent. We investigate if and how two frequently used types of presentation perspectives in food pictures, namely ‘self’ vs. ‘other’ eating perspective and top vs. diner’s eye perspective, affect subsequent (un)healthy food consumption. We argue that psychological distance, the subjective feeling that something is close or far away from one’s own reference point, can explain this.