Motivation Profiles of Online Poker Players and the Role of Interface Preferences: A Laddering Study among Amateur and (Semi-) Professionals KU Leuven
Online Poker has become an increasingly popular form of gambling. In general, this topic has been investigated quantitatively whereby the addictive aspects of online gambling have been compared with the impact of its offline counterpart. In this study, the qualitative method of laddering interviews based on means-end chain theory was used to offer new insights in the online Poker players' psychological motives, and their Poker website's ...