Fashion store personality: Scale development and relation to self-congruity theory, a retrospective commentary Vrije Universiteit Brussel
The authors are grateful to the Journal of Global Fashion Marketing for awarding this “JGFM Achievement Certificate for High Scholarly Impact” to their 2011 “Fashion Store Personality” article. The present paper first provides a retrospective review that examines how subsequent research extended the 2011 findings. In particular, the retrospect focuses on the one hand on advancements on brand personality conceptualization and measurement. On the ...