Data Mining in the Development of Mobile Health Apps: Assessing In-App Navigation Through Markov Chain Analysis Vrije Universiteit Brussel Ghent University
Background: Mobile apps generate vast amounts of user data. In the mobile health (mHealth) domain, researchers are increasingly discovering the opportunities of log data to assess the usage of their mobile apps. To date, however, the analysis of these data are often limited to descriptive statistics. Using data mining techniques, log data can offer significantly deeper insights. Objective: The purpose of this study was to assess how Markov ...