Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands Ghent UniversityYana Avramova, Nathalie Dens, Patrick De Pelsmacker
Digital marketing strategies, online reviews and hotel performance Ghent University University of AntwerpPatrick De Pelsmacker, Sofie Van Tilburg, Christian Holthof
Effects of country-of-origin stereotypes on consumer responses to product-harm crises Ghent University University of AntwerpCamilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons
The effect of brand integration and brand interactivity on young teenagersU+2019 brand memory, brand attitude and willingness to share personal data Ghent UniversityKristien Daems, Patrick De Pelsmacker, Ingrid Moons
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses Ghent University University of AntwerpYana Avramova, Patrick De Pelsmacker, Nathalie Dens
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness Ghent UniversityEmma Beuckels, Snezhanka Kazakova, Veroline Cauberghe, Patrick De Pelsmacker
ConsumersU+2019 motivations for lurking and posting in brand communities on social networking sites Ghent UniversityVeroline Cauberghe, Patrick De Pelsmacker
Personal values, green self-identity and electric car adoption Ghent University University of AntwerpCamilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons
Brand placement repetition in a fictional text Ghent University University of AntwerpYana R. Avramova, Patrick De Pelsmacker, Nathalie Dens
Co-creating advertising literacy awareness campaigns for minors Ghent University University of AntwerpKristien Daems, Patrick De Pelsmacker, Ingrid Moons