Institutional logics and founders' identity orientation : why academic entrepreneurs aspire lower venture growth Ghent University
This study examines how the identity orientation of founders, i.e., the extent to which they define themselves in terms of their relationships to others and to social groups, is imprinted by their professional logic and influences their ambitions for venture growth. We draw on existing insights regarding the Darwinian, Communitarian, and Missionary orientation of entrepreneurs and on interviews with 29 founders to develop our hypotheses, which ...