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Researcher
Freya De Keyzer
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From5 Nov 2018 → 31 Jan 2020
Publications
1 - 5 of 5
- The processing of native advertising compared to banner advertising : an eye-tracking experiment(2023)
Authors: Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Pages: 1921 - 1940 - How and when personalized advertising leads to brand attitude, click, and WOM intention(2022)
Authors: Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Pages: 39 - 56 - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis(2021)
Authors: Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer
Pages: 1 - 20 - The impact of relational characteristics on consumer responses to word of mouth on social networking sites(2019)
Authors: Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Pages: 212 - 243 - Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection(2018)
Authors: Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Number of pages: 1