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Publication

EXPERT REVIEWERS BEWARE! THE EFFECTS OF REVIEW SET BALANCE, REVIEW SOURCE AND REVIEW CONTENT ON CONSUMER RESPONSES TO ONLINE REVIEWS

Journal Contribution - Journal Article

Journal: JOURNAL OF ELECTRONIC COMMERCE RESEARCH
ISSN: 1938-9027
Issue: 3
Volume: 15
Pages: 162 - 178
Publication year:2014
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:0.1
CSS-citation score:1
Authors:National
Authors from:Higher Education
Accessibility:Closed