Value co-creation with multiple stakeholders in innovation networks.

In the medical device industry, innovation takes place within a network of stakeholders such as pharmaceutical companies and suppliers that co-create value for everyone involved. This poses unique challenges as companies need to learn how to collaborate and understand how their position within the network influences innovation outcomes. Theoretically, we analyze this from 3 perspectives: marketing, innovation and healthcare. We start by developing a theoretical framework that links organizational antecedents and different types of innovation outcomes, but also addresses the moderating role of a company's network position within the value network. In terms of research design, we aim to operationalize this by case studies, social network analysis and a large scale survey. In line with the 3 theoretical perspectives we aim to contribute to the field of marketing, innovation and healthcare. As for marketing, we aim to see what type of value is created for the stakeholders involved. From an innovation perspective, we look at what organizational forms fosters success and how this is affected by the network position. Finally, we contribute to healthcare by examining what the effective value networks are for innovation in this domain.

Keywords:MEDICAL DEVICE SECTOR, INNOVATION PROCESS, VALUE CREATION

Disciplines:Business administration and accounting, Management