Are questionnaires the best way to measure emotions for food products and beverages?

There is a growing awareness in the field of consumer and sensory research to include emotional measurements when evaluating food products and beverages. The present paper provides an overview of the recent measures used for emotional measurements within the context of food products and beverages. Further, it discusses to what extent questionnaires might be the best measurement to capture consumer’s emotions in the field of food science by focusing on three aspects of emotion measurement, namely (i) what do we want to measure, (ii) how do we measure it and (iii) what is the added value of the measurement.

Publication year:2021

Accessibility:Open