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Disentangling language from ethnic preferences in the recruitment of domestic workers: A discrete choice experiment

Journal Contribution - Journal Article

The literature on service encounters rarely disentangles linguistic preferences from their association with customers' ethnic preferences, and rarely studies the selection of the service provider. We analyse the choice of domestic workers in the Brussels urban region, a region characterized by a high degree of ethnic and linguistic heterogeneity. A discrete choice experiment disentangles the linguistic from the ethnic preferences of households with respect to the recruitment of domestic workers before the encounter takes place. Our results show that households attach substantial value to linguistic convergence: they strongly prefer a housekeeper that speaks their home language, while alternative common languages are still preferred over no communication at all. Furthermore, after taking into account linguistic preferences, households still exhibit discriminatory tastes, with clear-cut ethnic preferences. The particular strength of the linguistic preferences is most likely due to the fact that domestic service encounters are recurrent and occur in the personal sphere.
Journal: Journal of Business Research
ISSN: 0148-2963
Volume: 117
Pages: 144 - 151
Publication year:2020
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:3
CSS-citation score:1
Authors from:Higher Education
Accessibility:Open