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Project
Impact of fashion tourism on Antwerp
The aim of this study is to gain more insight in the behaviour of the international tourist who visit Antwerp specifically for fashion. Through a descriptive study we will identify profiles of different groups of fashion tourists and examine both motives and behaviour. The goal is to have well-founded recommendations on how to respond to the specific needs of these different groups.
Date:1 Jan 2016 → 31 Dec 2016
Keywords:FASHION, INTERNATIONAL TOURISM, CONSUMER BEHAVIOUR
Disciplines:Marketing