Visual elicitation in interviews

The use of visuals as stimuli for individuals to disclose their views and feelings has a long history in psychological research. In the social sciences the method was primarily known as ‘photo-elicitation’, though in fact many types of images and visual artefacts can be used besides photographs (moving images, paintings or drawings, objects etc.). Therefore it is more appropriate to use the more generic term ‘visual elicitation’ (Pauwels, 2015). The interview may make use of visual materials that originate from a variety of sources: preexisting ‘societal artefacts (historic or archive pictures of cities, advertisements, 3D scale models, maps, objects etc.), as well as visual materials purposefully created by the researcher or even materials produced by the interviewees (in or outside a research context).

ISBN:978-1-5264-2103-6

Publication year:2019

Keywords:H1 Book chapter

BOF-keylabel:yes

Accessibility:Open