Determinants of Fashion Store Personality. A Consumer Perspective. Vrije Universiteit Brussel
Purpose
The objective of this study is to identify the main determinants of fashion store personality, as perceived by the shopper. We want to discover the main factors responsible for specific store personality trait perceptions, in order to comprehend how these humanlike personality traits are induced in a retailing context.
Design/methodology/approach
To this purpose a qualitative study was undertaken. We conducted 70 ...
The objective of this study is to identify the main determinants of fashion store personality, as perceived by the shopper. We want to discover the main factors responsible for specific store personality trait perceptions, in order to comprehend how these humanlike personality traits are induced in a retailing context.
Design/methodology/approach
To this purpose a qualitative study was undertaken. We conducted 70 ...