Exploring the Value of Media Users’ Personal Information (PI) Disclosure to Media Companies in Flanders, Belgium Vrije Universiteit Brussel
This article explores the value of media users’ personal information (PI) disclosure to media companies, from the perspective of media organizations in Flanders, Belgium. The central research questions are: 1) How do media organizations define the value of personalised products/services for media users? 2) How is value operationalized, communicated, and delivered to media users? 3) To what extent is the ‘value proposition’ (Osterwalder et al, ...