Retail design, experience economy and the greying population: a European perspective Universiteit Hasselt
Elderly people (often defined as people aged 65 years and older) are a rapidly growing segment of the current world population (UN, 2007). This demographic shift creates opportunities and challenges for designers, marketers and consumer researchers alike. However, there seems to be a lack of reliable knowledge concerning the needs and wants of this particular ‘grey market’ (Szmigin & Carrigan, 2001; Curch & Thomas, 2006). For a retailer, ...