Driving simulator study on the influence of digital illuminated billboards near pedestrian crossings Universiteit Hasselt
Objective To evaluate the effect of display time and distance of digital illuminated billboards near a pedestrian crossing on glance and driving behavior. Background Several functional characteristics and placement conditions of digital billboards influence glance and driving behavior. Method Forty-one participants drove seven different routes (3.8–5.2 km) in a driving simulator. We performed a repeated measures ANOVA with presence of billboard, ...