Reward determines the context-sensitivity of cognitive control Vrije Universiteit Brussel Universiteit Gent
Reward is thought to enhance cognitive control processes in various ways, but the impact of reward on the context-sensitivity of cognitive control remains unclear. Evidence from perception and attention studies suggests that a good outcome, in contrast to a suboptimal outcome, acts to increase saliency and attentional capture for attended visual features that led to this outcome. As a consequence, such features gain a competitive advantage in ...