Publicaties
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The process of replication target selection in psychology: what to consider? KU Leuven
Increased execution of replication studies contributes to the effort to restore credibility of empirical research. However, a second generation of problems arises: the number of potential replication targets is at a serious mismatch with available resources. Given limited resources, replication target selection should be well-justified, systematic and transparently communicated. At present the discussion on what to consider when selecting a ...
Emotionally competent stimuli based on evolutionary psychology Universiteit Gent
Marketers frequently use emotional appeals in their ads to attract the attention of consumers and to effectively persuade them to buy the advertised product. There is, however, no content overview yet of strong emotionally competent stimuli. Previous research has found that people have evolutionary goals that we all (consciously or unconsciously) try to achieve. Images of success in achieving or failure to achieve these goals might work as ...
Behavioral spillover in the circular economy : the importance of consumer goals Universiteit Gent
The transition to a circular economy requires that consumers take responsibility for both the acquisition and disposal of what they consume. In Europe and around the world, there has for a long time been a focus on reducing and recycling waste, including from households. This implies a responsibility for households to sourceseparate their waste and take the recyclable fractions to designated containers or collection points, with the dual purpose ...
Determinants of Fashion Store Personality. A Consumer Perspective. Vrije Universiteit Brussel
Purpose
The objective of this study is to identify the main determinants of fashion store personality, as perceived by the shopper. We want to discover the main factors responsible for specific store personality trait perceptions, in order to comprehend how these humanlike personality traits are induced in a retailing context.
Design/methodology/approach
To this purpose a qualitative study was undertaken. We conducted 70 ...
The objective of this study is to identify the main determinants of fashion store personality, as perceived by the shopper. We want to discover the main factors responsible for specific store personality trait perceptions, in order to comprehend how these humanlike personality traits are induced in a retailing context.
Design/methodology/approach
To this purpose a qualitative study was undertaken. We conducted 70 ...
Does the consumer value diversity? How the economists’ standard hypothesis is being challenged Vrije Universiteit Brussel
While Senior (1850) already considered diversity as an aim for the consumers, models derived from the theory of monopolistic competition (Hotelling, 1929; Chamberlin, 1933) were the first to assume that consumers value diversity. This has become a standard assumption in economics, notably as applied to the fields of culture and cultural consumption. This assumption may be related to the consensual view on cultural diversity, e.g. even among the ...
Starting with an apology : paving the way to consumer persuasion? Universiteit Gent
Can EU consumer law benefit from behavioural insights?: An analysis of the unfair practices directive KU Leuven
© Springer International Publishing Switzerland 2015. This chapter explores in what ways behavioural insights could be used to shape the interpretation of European law on unfair practices. It is argued that insights from social psychology on influencing techniques are relevant to the interpretation of the directive on unfair practices. These insights cut across national legal traditions and could therefore contribute to a uniform interpretation ...
The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior? KU Leuven Universiteit Gent
The present research explores the relationship between impulse buying and unethical consumer behavior. This work is based on the surprising results of an unrelated study, during which we observed that participants shopping for impulse products were more likely to cheat to obtain a more expensive product than participants shopping for regular products. Based on these findings and building on previous research on the relationship between ...
Influencing consumer reactions towards a tidy versus a messy store using pleasant ambient scents Universiteit Hasselt
Although retailers know that consumers do not like cluttered stores, messy layouts are sometimes inevitable. This research examines whether diffusing pleasant scents can overcome consumers' negative response to a messy store. Specifically, this study investigates the effect of pleasant scents (un)related to neatness on consumer evaluations of a tidy versus a messy store. An experiment with 198 respondents revealed that a pleasant scent not ...