Organizational practices to co-create value with family members engaged in service journeys of their loved ones Universiteit Gent
Purpose The aim of this research is to provide insight into how organizations can co-create value with family members engaged in service journeys of customers experiencing vulnerabilities, thereby paying attention to their organizational practices (i.e. recursive or routinized patterns of organizational actions and behaviors). Design/methodology/approach To investigate, this research relies upon a multiple case study in a group of nursing homes ...