Publicaties
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A century of growth? A history of tobacco production and marketing in Malawi, 1890-2005 Universiteit Antwerpen
6 - IOB Working Paper / 2011.06 Financing the CDM through debt-for-efficiency swaps? ABSTRACT As one of Kyotos three flexibility mechanisms for reducing the cost of compliance, the Clean Development Mechanism (CDM) allows the issuance of Certified Emission Reduction (CER) credits from offset projects in non-Annex I countries. Whilst much attention has focused on the widespread use of the mechanism by China and India, the complex project cycle, ...
National Report (Latvia) for the scientific study: Study for the Fitness Check of EU consumer and marketing law (prepared by Civic Consulting) Universiteit Antwerpen
A Global Perspective on the Marketing Mix across Time and Space. KU Leuven
The marketing mix (MM) is an integral part of a firm’s marketing strategy sitting at the nexus between a company and the marketplace. As such, it evolves together with the marketplace and its stakeholders. Over the past decade, three fundamental global drivers have emerged—advancements in technology, socioeconomic and geopolitical shifts, and environmental changes—that have caused major ongoing and intensifying evolutions in the marketplace, its ...
Social marketing and the sustainable development goals: scoping review (2013-2021) Interuniversitair Micro-Electronica Centrum vzw Vrije Universiteit Brussel
As social marketing interventions are effective in solving social problems and the deadline to achieve the Sustainable Development Goals (SDGs) is coming closer, it is vital to see to what extent the field of social marketing is contributing to achieving the SDGs by 2030. Therefore, this scoping review mapped the social marketing literature from 2013 to 2021 while also aligning the SDGs and looking at the topical evolution. The results first ...
Understanding digital marketing adoption in India : integrated by technology acceptance model (TAM) and theory of planned behaviour (TPB) framework Universiteit Gent
Start-ups although small, are great contributors in any economy. Marketing being essential function for their survival, this study aims to examine the use of digital marketing by start-up companies in India using two models TPB and TAM. The Proposed conceptual theoretical model is being tested empirically using a data comprised of 282 founders/owners of start-up companies, collected through structured questionnaire. Confirmatory factor analysis ...
Combining household and price data to target food marketing interventions in Nigeria Universiteit Antwerpen
This study investigates the potential for policymakers in resource-constrained developing countries in Sub-Saharan Africa to combine household and food price data to design spatially targeted food marketing interventions. The focus country is Nigeria. Specifically, the empirical analysis for Kebbi state includes an investigation of production and consumption patterns among farm households to determine the extent to which production and ...
Data mining and marketing approach to track customer movements Universiteit Hasselt
Many business problems are of interest to both data mining and marketing academic communities, such as market segmentation, direct marketing, targeted marketing, personalization/customization, cross selling, discovering customer lifetime value and customer behaviour. Yet, these two disciplines have very different approaches to analyzing these problems. Data mining research incorporates methodologies from various research disciplines such as ...
#FoodForTeens: Social Media Food Marketing Communication and Adolescent Eating KU Leuven
For years, overweight and obesity have remained among the top worldwide public health concerns. One major determinant of excess weight is the obesogenic environment we live in, promoted for by the multibillion-dollar food industry giants. Food marketing impacts dietary choices and perceived norms especially among children and adolescents, building a lifetime of food preferences and brand loyalty. Marketing's effect on nutrition behaviour is a ...