The marketing of consumer and mortgage credit as a responsible lending tool : a comparison of South African, European and Belgian law : part 2 Universiteit Gent
The vulnerability of prospective credit consumers to over-committing their resources and the inherent dangers posed by credit advertising in particular necessitate the proper regulation of credit marketing. It is therefore not unsurprising that responsible marketing forms part of the responsible lending (and borrowing) measures of various jurisdictions – including South Africa and the Member States of the European Union – with the aim of ...