Publicaties
Gekozen filters:
Gekozen filters:
Embedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentions Universiteit Gent
Embedded online marketing targeting children and young-adolescents Universiteit Antwerpen
Adolescents, Online Marketing and Privacy: Predicting Adolescents' Willingness to Disclose Personal Information for Marketing Purposes KU Leuven Universiteit Antwerpen
The present study aims at exploring which factors predict the willingness of adolescents to disclose personal information in response to online marketing requests. Our analyses show that especially privacy concerns and perceived benefits explain a considerable portion of variance in both willingness to disclose profile data (e.g. age, hobbies, favourite products) and contact data (e.g. phone number, e-mail address, home address). An interesting ...
Marketing ethics and regulation of marketing activity Universiteit Antwerpen
Marketing food, marketing a necessity? Belgian food retailing and the concept of luxury in advertising, 1870-1940 Vrije Universiteit Brussel
Over the past two decades, the humanities and social sciences have progressively come to recognize the importance of food as a research topic. Initially, historical research focused mainly on the quantitative aspects of nutrition, such as prices, caloric intake and produce. However, the interest by other disciplines, and particularly ethnology, broadened the field of food studies to include the social context and cultural aspects of food. Food ...
The value of influencer marketing for business : a bibliometric analysis and managerial implications Universiteit Gent
Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often not perceived by consumers as advertising and guarantees a wide reach to very engaged audiences. Many businesses harness social media influencers to promote their brands to target audiences. However, influencer marketing has mainly been adopted through a process of trial and error without in-depth insight into how social media influencers should be ...
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations Universiteit Gent
This review article offers insights into the current issues in influencer marketing. We first provide a historical overview of extant research that mainly focuses on its bright side, and then highlight the dark side of influencer marketing, from the perspectives of both followers and influencers. Such as, influencers may harm followers' physical health and psychological well-being by flaunting idealized images, glamorous lifestyles, and ...