Exploiting Crossmodal Correspondences: Can the Perceived Shape of an Ambient Scent Influence the Perceived Shape of a Product, a Scene, or an Actual Space? Universiteit Hasselt
Crossmodal correspondences refer to the tendency for features in one sensory modality to be matched or associated with sensory features in another sensory modality (Spence, 2012). For example, some scents are perceived as “round” (e.g., rose), while other scents are perceived as “angular” (e.g., rosemary). In a series of experiments, we 36 Perception 48(2S) investigated the role of ambient scents with different crossmodal correspondences when ...