Who shares what with whom and why? News sharing profiles amongst Flemish news users Universiteit Gent
Successful online publishers like BuzzFeed and the Huffington Post have mastered the art of making news go viral. In order for this to happen, it needs to be shared by a large number of online media users. Understanding what makes a piece of content worth sharing with others then becomes a key element in understanding current news flows. User-oriented studies about what incites people to share news are limited. Content characteristics, personal ...