Test-retest reliability in metric conjoint experiments : a new workflow to evaluate confidence in model results Universiteit Gent
Metric conjoint studies are a popular research design in the entrepreneurship domain. For these studies, test-retest reliabilities of ρ > .70 or higher are an often-cited reliability criterion. Despite their widespread use, however, there is little rigorous analysis of whether test-retest reliability in metric conjoint studies relates to model efficacy. Informed by a systematic literature review, we conducted two Monte Carlo simulations to ...