Retail design in the experience economy: conceptualizing and 'measuring' customer experiences in retail environments Universiteit Hasselt
Apple Store, Nike Town, PRADA stores, Abercrombie & Fitch… Since the end of the 1990s, many retailers plan retail stores at strategically important retail locations all over the world. Together with designers, these retailers consciously choose to design not just another ordinary retail store. The last few years, they have started to use all kinds of tools in an effort to try to differentiate from competitors. Some retailers for instance ...