Cultural congruence of websites: conscious, unconscious or coincidental? - The case of Honda Cars Vrije Universiteit Brussel
Introduction. This paper analyses the cross-cultural Website design strategy of a division of a single multinational company, namely Honda Cars. Method. We conducted a content analysis of sixty-one Honda Cars Websites, each targeted at a different country. Analysis. We perform t-tests and compute Pearson correlations to verify and quantify the cultural convergence of the Honda Cars Websites. We use novel regression analyses to explain the ...