Mission alignment with employees and financiers : probing into the workings of B Corp certification Universiteit Gent
Sustainable enterprises are becoming more popular and play an important role in tackling environmental and social challenges. Their hybrid nature, that is, the combination of financial and societal goals, makes them prone to external legitimacy issues and competing internal logics, which results in mission drift. We investigate whether and how B Corp certification helps remedy mission drift by conducting semi-structured interviews with 16 key ...