Think green : investing cognitive effort for a pro-environmental cause Universiteit Gent
Despite the overwhelming evidence for global warming and recommendations to respond to the climate chal-lenges, the implementation of pro-environmental behavior (PEB) remains difficult for many individuals. One key notion in this context is that the reconfiguration of behavior generally requires cognitive effort. In a preregistered study entailing both laboratory and online samples we tested in how far participants are willing to invest ...