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Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay KU Leuven
An increasing number of consumers have come to patronize a hard discounter (HD) to save on their grocery budget. Given the HDs' rock-bottom prices, a complete switch from the traditional supermarket (TS) to the HD format would, indeed, substantially reduce grocery spending. However, consumers typically visit the HD on top of a TS, leading to a more complex purchase allocation and decision process. In addition to limiting the potential savings to ...
Battling for the Household’s Category Buck: Can Economy Private Labels Defend Supermarkets Against the Hard-Discounter Threat? KU Leuven
Traditional grocery retailers often use price-based strategies to defend against hard-discounters (HDs). One increasingly popular approach is the introduction of an economy private label (EPL), which provides similar or even larger price advantages over national brands than HD products. However, the jury is still out on whether these EPLs actually shield traditional supermarkets against the HD threat. To shed light on this issue,we estimate an ...
Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience KU Leuven
The large majority of online grocery shoppers are multichannel shoppers, who keep visiting offline grocery stores to combine convenience advantages of online shopping with self-service advantages of offline stores. An important retail management question, therefore, is how these consumers divide grocery purchases across the retailer’s online and offline channel. We provide a comprehensive analysis of the impact of category characteristics on the ...
The impact of the multi-channel retail mix on online store choice: Does online experience matter? KU Leuven
More and more grocery retailers are becoming multi-channel retailers, as they are opening an online alternative next to their traditional offline supermarkets. While the number of multi-channel grocery shoppers is also expanding at a fast growth rate, there are still large differences in online shopping frequency, and as a result, in the levels of experience with buying in the online grocery channel. This study wants to (i) identify the ...
Close encounter with the hard discounter: A multiple-store shopping perspective on the impact of local hard-discounter entry KU Leuven
“Hard-discounters” have become a considerable force within grocery retailing. With rock-bottom prices and minimal assortments, they strongly differ from “large-discounters” like Wal-Mart, and constitute complements rather than substitutes for more traditional supermarkets. Hence, we propose that their impact-of-entry on local incumbents is very different as well. Using a store choice and spending model that explicitly accounts for inter-store ...
Effectiveness of in-store displays in a virtual store environment KU Leuven
This article examines the effectiveness of in-store displays (ISD) in an online grocery store and concentrates on two main issues. First, considering the more artificial and functional virtual store environment, we examine whether online ISD produce a similar boost in sales as they do in offline stores. Second, we examine the moderating effect of display characteristics by comparing the effects of different display types. The results show that ...
Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping KU Leuven
In this paper, we demonstrate both theoretically and empirically that single-purpose multiple-store shopping is not only driven by opportunistic, promotion-based motivations, but that it may also result from a longer-term planning process based on stable store characteristics. We find that consumers may systematically visit multiple stores to take advantage of two types of store complementarity. In the case of 'fixed cost complementarity', ...