The role of trait inferences in evaluative conditioning Universiteit Gent
Evaluative Conditioning (EC) effect is a change in evaluative responding to a neutral stimulus (CS) due to its pairing with a valenced stimulus (US). Traditionally, EC effects are viewed as fundamentally different from persuasion effects. Inspired by a propositional perspective to EC, four studies (N = 1,284) tested if, like persuasion effects, EC effects can also be driven by trait inferences. Experiments 1-2 found that promoting trait ...