Neural asymmetry in aligning with generous versus selfish descriptive norms in a charitable donation task Universiteit Antwerpen
Social alignment is supported by the brain's reward system (ventral striatum), presumably because attaining synchrony generates feelings of connectedness. However, this may hold only for aligning with generous others, while aligning with selfishness might threaten social connectedness. We investigated this postulated asymmetry in an incentivized fMRI charitable donation task. Participants decided how much of their endowment to donate to real ...