Process evaluation of the Belgian one-month-without alcohol campaign 'Tournée Minérale' Vrije Universiteit Brussel Universiteit Gent
BACKGROUND: The Tournée Minérale campaign [TMC] is a mass media prevention campaign challenging Belgian adults to refrain from alcohol during one month. A process evaluation may help us better understand the effect of TMC and to formulate recommendations for future editions. The current study aimed to examine reach, experiences, perceived effectiveness and maintenance of TMC.
METHODS: A mixed method design was used to assess the ...