Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites : implications for regulation Universiteit Gent Universiteit Antwerpen
Purpose: This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social networking sites (SNSs). Design/methodology/approach: A survey was conducted among 374 adolescents between 12 and 17 years of age, and 469 young adults (18–25 years) served as a comparative benchmark. Findings: Results indicate that advertising literacy increases ...