Publicaties
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Starting off with an Apology: Paving the Way to Consumer Persuasion? Universiteit Gent
The group effect: how food products look more attractive in group than individually Universiteit Gent
Does the cheerleader effect also hold for food products? We investigated whether the presentation of food items (in group vs. individually) affects consumers’ perceptions. Our findings suggest that presenting a particular food item in a group of (almost) identical items, enhances its perceived attractiveness compared to when the same item is presented individually. The enhanced perceived attractiveness also translates in a higher purchase ...
Marketingcommunicatie Universiteit Gent
Marketingcommunicatie geeft een volledig overzicht van de fundamenten, technieken en toepassingen van marketingcommunicatie in een Europese context. Het boek bevat hoofdstukken over alle elementen van de communicatiemix, zoals adverteren, public relations, sponsoring, verkoopacties, direct marketing, winkelcommunicatie, vakbeurzen, persoonlijke verkoop en internet. Het boek beschrijft eveneens hoe bedrijven omgaan met aspecten als branding, ...
Towards a better understanding of (un)healthy consumer behavior: unexplored aspects within the vice-virtue domain Universiteit Gent
The impact of physical versus symbolic presence on impulsive behavior in an online and offline grocery environment Universiteit Gent
How variety in flavors within indulgent and healthy food options affects perceived healthiness and preference for promotion types Universiteit Gent
The effect of familiarity with the response category labels on item response to likert Universiteit Gent
The influence of looking down versus up as a learned distance cue on level of construal Universiteit Gent
The role of sceptical processing in product placement effectiveness Universiteit Gent
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