Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution Universiteit GentNatalia Araujo Pacheco, Maggie Geuens, Cristiane Pizzutti
To squeeze or not to squeeze : how squeeze tubes affect consumers' serving sizes Universiteit GentElke Huyghe, Maggie Geuens, Iris Vermeir
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases Universiteit GentElke Huyghe, Julie Verstraeten, Maggie Geuens, Anneleen Van Kerckhove
Scale format effects on response option interpretation and use Universiteit GentElke Cabooter, Bert Weijters, Maggie Geuens, Iris Vermeir
The calibrated sigma method : an efficient remedy for between-group differences in response category use on likert scales Universiteit GentBert Weijters, Hans Baumgartner, Maggie Geuens
Healthy food ads ‘prevent’ whereas ads for unhealthy food ‘promote’ : time for a change? A content analysis of healthy and unhealthy food magazine ads Universiteit GentGudrun Roose, Maggie Geuens, Iris Vermeir
How convenient packaging decreases consumption Universiteit GentElke Huyghe, Maggie Geuens, Iris Vermeir
To squeeze or not to squeeze: how squeeze tubes affect consumers' serving sizes Universiteit GentElke Huyghe, Maggie Geuens, Iris Vermeir
Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit Universiteit GentFrank Goedertier, Niraj Dawar, Maggie Geuens, Bert Weijters
Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases Universiteit GentElke Huyghe, Julie Verstraeten, Maggie Geuens, Anneleen Van Kerckhove