Publicaties
Save near-expired food : does a message to avoid food waste affect food purchase and household waste prevention behaviors? Universiteit Gent
Development and validation of the motivation to avoid food waste scale Universiteit Gent
Food waste is one of society's biggest problems, with huge ecological, economic and social consequences. Hence, there is a necessity to derive a better insight in how consumers can be triggered to avoid food waste. Although it is generally known that motivations are important drivers of human behavior, limited attention has been paid to motivations in the food waste context and no viable measurement instrument exists that systematically takes ...
Food writings in a postmodern society : a discourse analysis of influencer and celebrity chef cookbooks in Belgium Universiteit Gent KU Leuven
IntroductionThe landscape of food writings has undergone a significant transformation, shifting from traditional informational cookbooks to hybrid edutaining cookbooks authored by celebrity chefs and influencers. To gain a better understanding of this evolution, we conducted a discourse analysis to examine the proclamations made by cookbooks authored by celebrity chefs and influencers and their alignment with our society. MethodsWe conducted a ...
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands Universiteit Gent
As consumers increasingly shift toward online grocery shopping, reconsiderations of traditional marketing tactics become necessary, both to test whether they remain applicable online and to find new options that are specific to online channels. One such novel tactic might entail recommending private-label alternatives for products that consumers have added to their shopping carts. Three experiments indicate that when consumers receive ...
The status signaling function of food waste Universiteit Gent
Food waste is omnipresent, with well-documented and devastating environmental consequences. Yet the social consequences for consumers who waste food remain unclear. Five experimental studies (two preregistered; N = 1368) consistently reveal that wasting food increases perceived financial status but also decreases social status. That is, observers assign less social status to consumers who waste food, because observers think this individual cares ...
Products in disguise : communicating product benefits with surface mimicry Universiteit Gent
In an effort to find a novel way to enhance the attractiveness of healthy food, this article proposes surface mimicry-that is, designing a product to visually resemble another product-as an effective intervention to communicate property information to consumers. Specifically, it advances the notion that exposure to surface mimicry primes property mapping, a thinking style that leads consumers to transfer property information from one product ...
What a mess! The effect of messiness in food pictures on unhealthy food choices Universiteit Gent
Consumers are more likely to choose unhealthy food when pictures present the food in a messy (vs. neat) way. The 'messy food picture trend' displays food in an unbalanced, unlevel, random, unsorted and untidy way. Three studies (N = 1796) involving both snacks and meals show that exposure to a messy (vs. neat) food presentation in pictures renders consumers more likely to choose unhealthy food. Three possible mechanisms underlying this effect ...
Research on influencing factors of food choice and food consumption Universiteit Gent
How online grocery shopping drives private label food purchases Universiteit Gent
Private labels (PL) have become increasingly popular during the past decades, with market shares steadily growing worldwide. At the same time, consumers are increasingly switching from traditional brick-and-mortar grocery shopping to online grocery shopping. What does this shift to the online channel mean for PL and national brand (NB) sales? Using a database study and two laboratory experiments, we demonstrate that consumers buy relatively more ...