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An Analysis of Obituaries in Staff Magazines KU Leuven
In the literature extensive attention is given to the content, structure and style of obituaries in newspapers. Analyses of the demise of colleagues in internal business communications are however non-existent. This paper discusses a bottom-up analysis of 150 obituaries published in Flemish staff magazines--obituaries that mostly focus on the deceased’s career and professional qualities. Following analysis, the data were divided in obituaries ...
Ageist Language and Dignity. An Analysis of Elderspeak in a Flemish Nursing Home KU Leuven
As a register using simplified language and stereotypes, elderspeak has negative effects on the sense of dignity and the wellbeing of older people. The present study explores the linguistic aspects of the phenomenon in a Flemish nursing home. The communication during the interactions of five professional caretakers and 26 residents of a nursing home was audiotaped and transcribed verbatim. Subsequently, a linguistic analysis of this ...
Al-khitāb al-siyāsī al-‘awrubbī hawla al-mudun al-muta’addidat al-thaqāfāt: dirāsah fī asālīb al-nafī wa al-salb [= Study on negations and negativity in European political discourse of intercultural Cities] KU Leuven
Diversity has been one of the key words in European policy rhetoric for a couple of decades. Besides being a popular key word or slogan, it has become an important domain of governance in European political organizations. At the focus of our study is Intercultural Cities (ICC), a joint initiative launched in 2008 by the European Commission and the Council of Europe. The ICC initiative seeks to strengthen co-operative and positive encountering ...
Negations and negativity as linguistic devices in policy discourse of Intercultural Cities KU Leuven
Intercultural Cities – a joint initiative launched in 2008 by the European Commission and the Council of Europe – aims to develop a model supporting intercultural integration within diversified urban communities. This article examines, using methods of applied linguistics and discourse analysis, how intercultural urban policy is linguistically produced in the initiative. The examination indicates that the intercultural urban policy in the ...
Linguistic analysis of face-to-face interviews with patients with an explicit request for euthanasia, their closest relatives, and their attending physicians: The use of modal verbs in Dutch KU Leuven
Background: The literature, field research, and daily practice stress the need for adequate communication in palliative care. Although language is of the utmost importance in communication, linguistic analysis of end-of-life discussions is scarce. Aims: Our aim is twofold: we want to determine what the use of four significant Dutch modal verbs expressing volition, obligation, possibility, and permission reveals about the concept of unbearable ...
Videomarketing in bedrijven: sleutel tot succes? KU Leuven
Het grote succes van onlinevideo’s heeft de laatste jaren de marketing in bedrijven beïnvloed. Videomarketing, waarbij een onderneming zichzelf, zijn producten of zijn diensten via video’s probeert te promoten, wint steeds meer aan populariteit. Mensen houden er namelijk van geprikkeld en overtuigd te worden met beelden. Daarom ook zijn verschillende experts van mening dat video’s, of het nu product-, instructie- of presentatievideo’s zijn, niet ...