Publicaties

People living with dementia (PWDs) often experience stigma that is reinforced by negative representations of the condition in discourse. This paper addresses the lack of research into this stigma by analyzing the representation of the condition in naturally occurring texts of people in direct contact with PWDs. Two blogs from Flemish family caregivers and one blog from a Flemish health professional were selected based on word count and keyword ...

For professional athletes, their retirement constitutes a life-changing event. It marks the ending of a chapter in their lives during which sports-related activities were omnipresent and dominant. Research on the retirement decision and its consequences is mainly conducted in the domain of (sports) psychology. Newspapers and news sites dedicate articles to the retirement of famous athletes: they describe their careers, their honours list, and ...

People living with dementia are often faced with attitudes indicating stigma. Social media platforms, such as Twitter, can allow for self-expression and support, but can also be used to disseminate misinformation, which can reinforce existing stigma. In the present study, we explore whether the stigma toward dementia is present in Dutch language tweets. In total, 969 tweets containing dementia-related keywords were collected during a period of ...

In 2015 schatte Alzheimer’s Disease International dat er wereldwijd ongeveer 50 miljoen personen met dementie (PMD) waren, onder wie 135.000 in Vlaanderen. Ondanks hun toenemende aantal krijgen PMD nog altijd te maken met stigmatiserende houdingen, zowel tegenover hun leeftijd als tegenover hun psychische aandoening. Deze studie analyseert de representatie van dementie in subjectieve en informele tekstkanalen, om zo een beter inzicht in het ...

The collection of articles in Discourse Studies in Public Communication illustrates that public communication is a fascinating, evidence-based storehouse for research in discourse analysis. The contributions to this volume — in the spheres of political rhetoric, gender and sexuality, and corporate and academic communication — provide good evidence of contemporary social structure, social phenomena, and social issues. In this way, following the ...

De term ‘fygitaal’ is een voor de hand liggende samentrekking van ‘fysiek’ en ‘digitaal’. Hij verwijst naar allerlei ervaringen waarbij digitale communicatiemiddelen en fysieke handelingen met elkaar worden vermengd. De fygitale evolutie kreeg in het COVID-19-jaar in elk geval al een pandemische boost.

Vertalen is meer dan alleen een tekst overzetten van de ene taal naar de andere. Vertalers moeten een document maken dat correct inde doeltaal past en toch de boodschap van het origineel overbrengt, en dat tegelijkertijd gelokaliseerd is voor de doelgroep.

Death discourse provides interesting material to determine how societies and cultures cope with death and the sorrow of losing a beloved one. Several aspects can be analysed: content, language, design etc.This paper describes a diachronic bottom-up analysis of the metaphorical language in 150 epitaphs from Belgian cemeteries. The analysis allows us to determine if attitudes towards death and the taboo to talk directly about it have changed. ...

Over the last decades the number of recalls of faulty products hasincreased dramatically. Since faulty products can seriously affect areputation or an image, organisations have to react promptly to avoidfurther damage. As such, a well-prepared crisis strategy is of the utmostimportance.After describing the literature on both recall advertisements and crisisframeworks, an analysis of 30 product recalls is presented. The mainfocus is on the ...