VIRTUAL ENGINEERING AT WORK: THE CHALLENGES FOR DESIGNING INTELLIGENT PRODUCTS KU Leuven
The product race has become an innovation race with huge challenges. Traditional demands for trend-capturing styling and performance, time-to-market and competitive pricing, are extended by demands of personalization and branding, ecological, safety and legislation constraints. This leads to products of ever higher complexity, relying on heterogeneous technologies, involving active components, imposing to re-invent the design engineering process ...